| Sales Systems That Save You Money;
Make it Easy To Train New Staff, And Most Importantly, Convert Leads to Sales. |
 Matthew Fiorenza Founder, Finding Prime, Inc. |
A Custom Sales System can be crafted for you that will dramatically
increase the performance of your sales efforts. If you’re a sales team
of one, or one hundred, you will benefit from systemizing what you do.
Without a system, you’re simply working harder than you need to and
losing money.
The easy way to think about building a sales system is to divide
the work into two general categories.
One is your
approach to those who inquire about your products or services.
The other is how to accurately document that process so your sales
representatives are representing your company in the same way, using
best practices, each and every time.
It matters because it will help you close more sales. It matters because how you deliver your sales process is part of what builds your reputation and the image (brand) you create.
Everything you do during your sales process sends a message to prospective customers or clients. They expect you to explain features and benefits. Whether or not they believe you can deliver on those benefits has everything to do with the impressions your sales staff gives them.
Some of the impressions they pick up on are more important than what you say.
" The days of hitting them over the head with a hammer to get them to buy are dead. Buyers are smart, and want respect; Yabba Dabba Doo sales talk is just white noise to them."Establishing trust and confidence are two elements of the sale that when missing will prevent buyers from buying.
A good sales process reduces the resistance of buyers to buy and builds trust more quickly. Not because of some hypnotic trance you put them in, because qualified buyers respect honesty, someone who believes in what they are selling, and a person who understands their needs and wants.
If your prospective clients or customers believe you understand their needs and wants, they will also believe you can help them attain them.
A well thought out sales process that reflects the uniqueness of
our business will allow you to close more sales and build your brand
while you’re selling. Because your brand is really the experience that
your customers have with you.
The experience they have with you will determine if they come back,
and if they tell their friends about you. That is why you have to
control the experience they have with your business. If you tell them one thing
about you and your product or services in your marketing, but their
experience with you is different than promised, your customers and clients will feel as if you have lied to them.
It's the
experience that will determine what they say about
you, good or bad. This will become your word of mouth advertising and
those repeated experiences by your customers are truly what determine
the value or lack of value of your brand.
A Sales System will help build consistent branding of your business
while selling more. What are your sales people teaching the public
about you?
Good selling is just effective communication on
steroids.
And a good Sales System will help ordinary sales people become
extraordinary communicators. Today, the expert communicator, armed with
the right tools, wins hands down when selling against the competition.
Building value so cost is not an issue, asking the right questions
so you can find out what your prospective client or customer really
wants, are all part of how to motive people to buy. These and other
elements are all built into a custom sales system we can create for you.
A sales process is like a puzzle of all the elements of a sale.
When Finding Prime, puts the pieces together for you, your staff now
has a picture to follow to success.
Because building and documenting your system is the only way to get it done!
When it’s not written down, you probably won’t do it yourself. Let
alone getting those who work for you to do it. You need a detailed Sales
System that clearly states what to do and how to do it. Goal setting,
performance guidelines, reporting to ownership or management are all parts of a good
Sales System, (and more).
Training Becomes a Breeze!
This means you save time and money.
Systems can be simple to get you started and give you something to
build upon. Or systems can be detailed to the point that they allow you
to resell your business model as a license or franchise.
Simple or detailed, you will reduce the time it takes to train new
sales staff. You will experience fewer turnovers in the sales department
and you will receive better results from your sales efforts with a
documented sales system.
Everything builds upon each other, so
no system is too small to start with.
Whatever your needs are right now, when you let Finding Prime
take the essence of what your business is and build a Sales System
around it, you will be able to consistently and more successfully share
the benefits of what you have to offer with more clients or customers.
You make more money! You save more
money!
You generate more revenue from closing more sales. You save money
by not wasting good leads that you spent marketing dollars to obtain.
Using a sales system allows you to better qualify prospects while you
are working them through the sales process. Since results are
documented, you now have a constant stream of business intelligence to
give your marketing department. The more information they have about
what types of sales leads are likely to close more often, the more they
should be able to provide you those types of leads.
Together, Sales & Marketing make each other perform better. Again, you make more, and save more.
If you want to achieve any of the benefits and results below contact us today!
*Close more of the sales
leads you are getting? So you are not wasting advertising
and
marketing dollars used to generate those sales leads!
*Increase the dollar value of the sales you are closing? So you
increase profit
without increasing expense or effort!
*Track the results of your sales efforts? So you know how to
improve and
predict future revenue!
*Use sales reports to help your marketing? So you get the most
out of your
marketing budget while producing more qualified
leads.
*A way to easily train new sales people? So you have less
turnover, less ramp
up time and better results!
*Improve current sales process? So you make more sales!
*Have a sales process that also builds your brand and word of
mouth? So even
sales you don’t make can provide referrals and
spread positive word of mouth!
Sincerely,
Matthew Fiorenza,
Founder, Finding Prime, Inc